Today I received some … unsolicited, but interesting … career advice. It was suggested that a good next step for me would be a position that I have always felt was “beneath” me. Am I out of touch, or is she? Either way, it woke me up. I need to step up my higher ed game. I thought to myself … what would Dr. Morton do?
I came home and ordered a new book on amazon – Social Class on Campus: Theories and Manifestations by Will Barratt. I did a quick check at the library, not available. I decided the situation was dire, I must buy it. (Thankfully it was available on prime and in paperback). It was needed.
Stay tuned for my discoveries. More higher ed reading to come. If I think I am moving up in the world, I need to up my game and get my theory and language back. Thank you, unsolicited career advisor, I’m listening.
And, new me professional development goal #2 is to keep this blog updated – no one likes an inactive blog!
This was a fun assignment. It was fun looking into some different brands to see what they are doing well. I checked out sites for Southwest, XSport Fitness, and Whole Foods!
Update: I apparently did not understand the directions of the assignment! But, what I made of the assignment it was by far my favorite so far in the class!
One of the companies I have written about before is Southwest. I checked out their Twitter profile and Facebook cover photo to see how their visual media matched up with the company’s shown in the slide show. Their Twitter background is pretty plain, but it is informative. It has the trademark blue and Southwest written out. The Facebook cover photo looks like it changes often as far as the season, holiday or promotions. The photo albums also provide updated and colorful photos. One thing suggested in the slide show was to use the cover photo to promote or highlight new products. One photo album they had up was their new fleet which is showing details of their new planes. I had not checked Pinterest to see what they were doing there, so went to the Pinterest page and was pleasantly surprised (as you can see from the picture below). The page was active and colorful and linked key information from both Facebook and twitter, but in a different way. They continue with the theme of highlighting the new fleet. They are active on Instagram as well. There are some company’s that I don’t even think to look at other social networks to see what they are doing and how they are promoting products. This is something they might have done already and I missed it, but they could link promotions to separate social network sites to let the customer know the presence they have on that network.
Visual media really plays a role in attracting the customer’s attention and keeping them coming back.
For the second company I decided to check out a smaller brand. I looked at what my gym, XSport Fitness (Fairfax) is doing. I found an updated cover photo on Facebook for the spring season and colorful photos of both the gym and people at the gym (as you can see from the picture below). I was surprised to see they are not very active on Twitter. I found the larger company, and while they have a decent size following they do not tweet often. There last tweet was March 5 and it looks like majority of the tweets are about class cancellations due to weather. I would think this would be a social networking site they could use often to encourage clients to reach their fitness goals or promote health and fitness tips. I found the larger company on Pinterest, but not the individual Fairfax branch. The Pinterest page is not very active, but has some interesting pins about challenges they are promoting and exercises they are recommending. I would think they could do a lot with a Pinterest page between nutrition and exercises, but it doesn’t look like they have a big audience for it, so they haven’t developed it well yet. I was not able to find them using Instagram as a larger company or the smaller branch.
Something I have read a lot about this semester is to know who your customer is and what social media sites they are using. But, I also think it plays a part in what makes sense for your product. I think that might play a role here, but I think they could develop more visual media to go along with their social media campaign. I have also read a lot about having the same message across all forms of social media networking. While I agree that the same exact message doesn’t need to go out on each site, I think we see a lot of different customers using different network sites and getting the same message across all networks is beneficial, but changing that message to meet the needs of the site and the customers using that site.
I was intrigued by another article talking about Whole Foods Market. My brother is a Whole Foods employee, so I was very interested to see what they were doing. I first looked at their twitter background and liked the information on the left side directing them to separate sites (as seen on the picture below). However, since you have to put it into a PDF to put the background up the links are not directly click-able, and therefore the customer would have to type it into the web. From this class I have learned that a lot of twitter users are using mobile devices, so they might not necessarily go to the page to see the background anyway. What I was really impressed with was the use of their hashtags. This can be a visual media source since the hashtag can really make a tweet stand out to the reader. I thought they were short and informative. The ones I saw all started with WFM, which I really liked from a marketing point of view because it automatically branded the hashtag. Whole Foods is very active on Pinterest. I do not think I would have thought to look at the company’s Pinterest page, but was very impressed by the activity and number of followers. They do a good job with their boards and set up of the page. Whole Foods Market is active on Instagram, but I’m not sure how much information you would really want to gain from following them. I think the Pinterest page is good because it directs them to recipes or healthy food options, where the Instagram account will just show the pictures.
For my Social Media Marketing class through ELI, we had an extra credit assignment to go back to 1985 and spend 24 hours “unconnected”. When I first looked at the assignment I said no way! I actually don’t think I even read past the first sentence before I decided I did not need the extra credit. I had no plans to do this, but I was on my way to Idaho with my sister to visit our grandma I was telling her about the project. She suggested I start now, since my phone was already off. I realized this would be a good time to start my “unconnected” project, since I had to have my phone off for the 5 hour flight anyway! Why not just keep it off after I arrive?
I was halfway to Idaho when I realized I was reading a book on my kindle, definitely something I would not have been able to do in 1985. We landed in Denver and had a quick layover. We realized I had to turn my phone on because I had my aunt’s phone number in my phone and she did not. So we made a quick phone call to our aunt to let her know that our flight was on time and the phone went back off. I had brought a library book as well so I went back to reading that book for the flight from Denver to Spokane. When we got to Spokane we found my aunt, our bags and were on our way to Idaho. I don’t think we were even out of the airport for 30 minutes when I decided I could not take it and turned my phone back on. It was about time I updated my statuses on various sites to let the people know I had arrived in Idaho!
I would give myself an F+ for the project!